Rumor has it clients dictate some ad professionals' salaries

Rumor has it clients dictate some ad professionals' salaries

The Globe and Mail from Canada has an interesting article on the recent trend toward clients penny-pinching marketing budgets and demanding proof that ads are worth the price.



Holy cow! That's crazy!

I'd be interested to find out what agencies and clients Mr. Berlin is talking about. One has to wonder whether or not it's making a difference with the quality of workers they are able to hire, and the work coming out of the agencies.  As the old adage goes, "you get what you pay for."

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Adland™.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.