McDonald's - “New colors” film & poster campaign (2023) :30 (France)

McDonald's France has innovated the fast food market once again, launching colorful vegetable fries, with beetroots, parsnips and carrots!

The posters are all color swapped familiar figures famed for wearing black, like Charlie Chaplin, Zorro, and count Dracula, while the film features a kid whoo believes he is a magician spreading color everywhere.

Ad agency: TBWA, Paris


Head of strategic planning : Céline Mazza

ECD : Benjamin Marchal et Faustin Claverie

Artistic Director : Sébastien Guinet

Copywriter : Josselin Pacreau

Food Creative Director : Maud Poilpre

Assistante DA : Julie Magnier

Head of TV ¨production and CEO \Else : Maxime Boiron

Creative Producer : Guillaume Faurel

Post Producer : Elise Gamboa

Production Film : Partizan

Producer : Khalid Tahhar

Sound Production : \Else

Head of music and sound : Olivier Lefebvre

Music Artistic Director : Ferdinand Huet

Sound Director : Fabrice Pouvreau

Music : Coming Thru - Nakakembo,Haula Nsubuga et Tony Esterly

Art buyer : Fériel Simon

Photographe : Pol Kurucz / Early Morning

Production : Jennifer Rovero / Early Morning