House of Exposure - Helmut Red by Jenny Shimizu (2012) print (USA)

A 90s androgynous butch icon who has taken on life with the boldness and beauty of the perfect red lipstick is Jenny Shimizu, the mechanic who then became a top model, and then an actress. She has now embarked on a new venture - beauty entrepreneur. She has co-created the perfect red, “Helmut Red” for the online boutique House of Exposure. Modelling in the ad for the colour, I swear this may be the best lipstick ad I have ever seen. Damn, girl, you still got it.

Photographer: Mark Seliger



Model: Jenny Shimizu