Celio celebrates "normal" men by using Google street photos of regular guys in their latest campaign.

Celio celebrates "normal" men by using Google street photos of regular guys in their latest campaign.

Celio, the leading men’s ready-to-wear brand in France, has once again decided to celebrate normal men with a brand-new campaign. You know, regular guys. The dudes out there. The brand didn’t even have to travel far to find where they really are: on the streets of France.

none

For over 2 years, Celio has been celebrating normal life. Men who don’t care about fashion and trends, who don’t want to be influencers or models, who simply want to feel comfortable in their lives and clothes. They fit comfortably in their shoes and are proud of it.

In its new campaign, Celio has once again chosen to celebrate all those anonymous, regular everyday people.

Because the images of these normal men on the streets wearing Celio already existed. In medium-sized cities like Melun or Roye, in the center of Paris, in a business district in Lille, on a village square in the south of France or at a bus stop in the countryside…

The campaign can be seen on 8,000 billboard faces nationwide from November 15, as well as on social networks. CELIO
Founded in 1985, celio has become the leading men’s ready-to-wear brand in France, while expanding its international presence. Every year in France, 40 million people visit the shops and more than 18 million visit the e-commerce site.

With a network of over 700 shops in 46 countries, including 374 in France, celio offers a wide range of men’s clothing and accessories to suit every taste and every moment of life.

celio employs nearly 2,200 people: men and women from all walks of life, bold employees who see the ever-faster changes taking place in our world as challenges they are eager to take up!

CREDITS

CELIO



CEO Sébastien Bismuth

Head of Brand David Hermelin

Business Action Plans Manager Vikie Kraak

Brand Coordinator Tristan Besnard

Communication and Partnerships Manager Matthieu Saglio

Producer Maelig Abjean



CREDITS

BUZZMAN



President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Patrice Lucet & David Derouet

Art Directors Thibault Picot & Yvonnick Le Bruchec

Copywriters Thibault Picot & Yvonnick Le Bruchec

Art Director Assistant Pierre-Marie Hascoet

Head of Account Sofiane Ouaddah

Account Manager Alexane Chauvin & Margaux Bosque

Head of Strategic Planning Clément Scherrer

Senior Strategic Planning Alexandre Honoré

Head of Social Media Pierre Guengant

Head of PR & Communication Paul Renaudineau

PR & Communication Manager Marie Smid

Head of Production Vanessa Barbel

Print Production Assya Mediouni & Charlotte Chadeau & Romain Chassaing

Head of Motion Théo Berdrin

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Adland™.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.