Bunnies on bunnies for VW Rabbit ad

September's issue of Playboy features Heff's three girlfriends- Holly, Kendra, and Bridget-and stars of E!'s reality show "The Girls Next Door" on the cover.  CP+B have created an ad for the back of the magazine for the VW Rabbit. The ad uses a reverse angle shot of the cover image with the headline in reverse type and showing off Holly's VW Rabbit logo tattooed on her lower back. Brandweek got some quotes from the folks at CP+B on the campaign.

What a surprise from the agency that seems to have a keen aptitude for creating male-centric advertising. Ad inside. CP+B