Blend Images repositions their brand with portraits of strong people & the help of Spil.

Spil Creative, the NY based boutique branding studio has created this campaign for Blend Images that "deals with re-thinking the labels we place on people and culture".

Spil found that Blend is the leading provider of multiethnic imagery; “Working on the Blend campaign has truly been a rewarding experience and a
testament to how creativity can contribute to reshaping our world and perceptions,” adds Damian Dominguez.  “I, as a Latin-American, and my Asian-American partner Jieun Lee, did NOT want to see the stereotypical Mexican with a sombrero or the familiar Japanese businessman.  We wanted a campaign where friends, regardless of color, are family and women are strong.”

Client:
Blend Images

Creative :
Damian Dominguez
Jieun Lee

Photographer(s):
FAMILY BLEND : Patterson Graham
SPIRITUAL BLEND : Plush Studios
STRONG BLEND: Karin Dreyer