Further down the communist path...I bring you the rhyme to my reasoning. The method to my madness. The new age of marketing (in the post Cluetrain era):
PINKO MARKETING
'Cause it is no accident that it was named the Cluetrain Manifesto.
Just as Marx said, all production has been concentrated in the hands of a vast association of the whole nation...so, too, will be the methods of marketing or "the commercial functions involved in transferring goods(/services/etc.) from producer to consumer"...because there is no "consumer" anymore. It is peer to peer. Producer to producer. There are no passive parties in this new world. [notice I don't go as far as red - it still is marketing, after all]
So here I am, "nailing" my manifesto to the proverbial gates.
The Pinko Marketing Manifesto (a very rough beginning):
- Commie Marketing is about the end of the Marketing Manager, Director and anyone else who thinks they have control over the message, market or 'brand'
- The commons...the producers...will decide what makes it 'to market', what flourishes, what dies, what is ignored, what is celebrated...whatever.
- No marketing budget, big or small, will change your advantage in this new world.
- Amateurism means passion, curiosity, intrigue and growth. What the hell is a professional? You get paid for doing what I'm doing right now? Cool. How do I get that gig?
- The 'masses' will decide what is 'mass' and what is not...whatever the hell 'mass' means...wait a minute? We aren't being stuffed into a overarching classification? So, we can divorce ourselves from any notion that we are some monolithic mass of consuming beings? Cool.
- Ask your shareholders, Board of Directors and investors to kindly sit down and relax. If they've invested in a dog, they'll know soon enough.
-
Monetize this.
- The 'Elite' and their 'Wannabe' hangers-on will also sit down and shutup. They may learn something very valuable in this next while.
- Having a corporate blog does NOT mean that you get it. In fact, it mostly means that you don't.
- The voices of the community, your employees and your competitors are more valuable than anything you could ever say. Listen. No...really...listen.
-
Small is the new big. I know it sounds cliche, but beyond lipservice, let's embrace it.
- Shifting your attitude to Pinko Thinking today will not only put you ahead of the curve, it will mean your survival.
- I'm not copyrighting this. It belongs to the commons. Please use it.
- Put down the marketing plan and walk away slowly. It'll be alright. I know. You have a tough job ahead of you. It's called killing your inner control freak. I have the same issue.
- Everyone is a marketer. They were right! All these years that I fought that and they were right! Everyone does it. I feel so much better...
Nevermind...I've started a wiki...please add yours there! [pinkomarketing.com is purchased, I just have to wait for the redirect]
[tags: marketing, cluetrain, pinkomarketing]