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<DIV><FONT face=Arial size=2>Hi everyone</FONT></DIV>
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<DIV><FONT face=Arial size=2>E.ON recently commissioned TAMBA to develop a viral
game to encourage workplaces to become Energy Champions, and to communicate the
improvements E.ON is making in order to minimise climate change and promote
environmental efficiency.</FONT></DIV>
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<DIV><FONT face=Arial size=2>The Energy Champions game invites players to take
control of a male or female character who is tasked with collecting recycling
that is being dropped from the mezzanine floor of their workplace. They must
then put the recycling in the correct bin to score points. Putting an item in
the wrong bin means no points and letting the item fall to the floor
increases the workplace's carbon workprint. When the carbon workprint gets too
big, a life is lost.</FONT></DIV>
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<DIV><FONT face=Arial size=2>The game becomes progressively faster and more
chaotic, with the added confusion of unmarked rubbish which you must take to
each bin until you find one it will go in.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>The game benefits from a fun music score, and a
variety of workplace scene settings giving each play a sense of uniqueness. The
intro and outro for the game provides E.ON with the opportunity to communicate
to it's audience, the climate change improvements it is making.</FONT></DIV>
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<DIV><FONT face=Arial size=2>The game is being independently tracked by
MemeCounter and ViralChart.</FONT></DIV>
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<DIV>Play it at <A
href="mhtml:{B5CB8E30-097A-4194-9372-72FAAA2A21AC}mid://00000662/!x-usc:http://www.eonenergychampions.com/">http://www.eonenergychampions.com/</A></DIV>
<DIV> </DIV></FONT></DIV>
<DIV><FONT face=Arial size=2><BR>Kay Hammond, MInstSMM<BR>Managing
Director<BR>TAMBA Internet<BR> <BR>** Addictive fun with TV presenter Suzi
Perry! Play now:<BR><A
href="mhtml:{B5CB8E30-097A-4194-9372-72FAAA2A21AC}mid://00000662/!x-usc:http://www.tamba.co.uk/suzisays/">http://www.tamba.co.uk/suzisays/</A>
**<BR> <BR>** Award winning viral campaigns and websites
**<BR> <BR>FINALIST - 2007 UK Broker Awards - Marketing Campaign of the
Year <BR>WINNER - 2007 Adobe Site of the Day - 19/06/07 - Ace Driver
game<BR>WINNER - 2007 NMA Effectiveness Award - Comic Relief game<BR>WINNER -
2007 Adobe Site of the Day - 14/03/07 - Comic Relief game<BR>WINNER - 2006 Y
Design Awards - Best Viral Campaign - Growing for Life game<BR>WINNER - 2006
Adobe Site of the Day - Christmas Day - Sleigh Away game<BR>WINNER - 2006 Adobe
Site of the Day - 13/10/06 - Growing for Life
game</FONT></DIV></FONT></DIV></BODY></HTML>