[Viralbomb] Internet World Walkabout

[Kay Hammond]

Hello all

We launched a new game last week for CMP to promote Internet World 2008. 

In Internet World Walkabout, players are transported into a virtual Earls Court in which they must look after all the attendees at Internet World. With a Sims-style feel, this game is full of brand managers and IT directors who all need to find what they're looking for at the exhibition. When they think about where they want to go, defined in a thought bubble above their heads, you must pick them up with your mouse and drop them into the relevant section of the show.

As well as being fiendishly good fun, this game promotes all the major Internet and digital marketing arenas covered by the show and highlight's this years focus on Web 2.0 technologies.

At the end of the game, users can opt to click through to the Internet World site to register for free tickets to the event. 

Finally, a bit of trivia - the female voices in this game are provided by kid's TV presenter and ex-Precious band member Sophie McDonnell.

The game is off to a flying start going straight to No. 1 on the ViralChart on the day of launch where it's stayed ever since.

http://www.internetworld.co.uk/game

We hope you enjoy the game, and we look forward to seeing any of you who are coming along to at Internet World on 29 April - 1 May 2008.

Kind regards

Kay Hammond, MInstSMM
Managing Director
TAMBA Internet

Tel: +44(0)870 246 1737   Fax: +44(0)870 246 1838
mailto:kay.hammond at tamba.co.uk
http://www.tamba.co.uk 

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