[Viralbomb] Electric Proms viral launch

[Chris Quigley]

Hi all,

Rubber Republic are helping launch a new BBC campaign promoting the  
upcoming "Electric Proms" which takes place in Camden (London) at the  
end of October.

The campaign's based around two viral activities, and has been  
masterminded by the guys at Fallon, together with the digital gurus  
from their sister agency Hyper Happen.

To check out the first in the series, visit: http:// 
www.newmusicexperience.com

The strategy behind the campaign is to target core music-fans of the  
80 different bands performing at the event + also reach across the  
wider music loving community at the same time.

Bands performing at the Electric Proms include Paul McCartney, Sean  
Lennon, Sigur Ros, Ben Westbeech, the Kaiser Chiefs and Jamie Cullum  
- so a really eclectic line up.

Enjoy!

Chris Q
-------
Chris Quigley ::  Director :: Rubber Republic
Intelligent viral and advertainment services
50 Frith Street, Soho, London W1
t: +44 (0)845 680 1220
m: + 44 (0)7710 145575
w: http://www.RubberRepublic.com
w2: http://www.ViralManager.com

Company no: 0603241

Rubber Republic is part of the Team Rubber Group: http:// 
www.TeamRubber.com