[Viralbomb] Glue launch first McCain viral

[Chris Quigley]

Hi all,

I thought you’d be interested in getting an early look at this new  
campaign developed by Glue London for McCain + seeded by Rubber  
Republic.

Check it out here: http://www.Potatoparade.co.uk

Potato Parade was created in collaboration with Aardman animations,  
the Oscar winning team behind Wallace & Gromit and Chicken Run.  
Together, glue and Aardman have created a gang of walking, talking  
potatoes whose job it is to deliver messages in the form of a  
‘personalised potato parade’ to friends and family.
As an FMCG brand, the majority of McCain’s communications centre  
around their products.  With this viral they wanted to take the  
opportunity to create something that wasn’t product related and  
allowed people to interact and have fun with the brand.

Hope you like it.  If you’d like any more information on the  
campaign, drop me a line.



Cheers

Chris Q

-------
Chris Quigley ::  Director :: Rubber Republic
Intelligent viral and advertainment services
50 Frith Street, Soho, London W1
t: +44 (0)845 680 1220
m: + 44 (0)7710 145575
w: http://www.RubberRepublic.com
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Company no: 0603241

Rubber Republic is part of the Team Rubber Group: http:// 
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