[Viralbomb] E.ON Energy Champions game

[Kay Hammond]

Hi everyone

E.ON recently commissioned TAMBA to develop a viral game to encourage workplaces to become Energy Champions, and to communicate the improvements E.ON is making in order to minimise climate change and promote environmental efficiency.

The Energy Champions game invites players to take control of a male or female character who is tasked with collecting recycling that is being dropped from the mezzanine floor of their workplace. They must then put the recycling in the correct bin to score points. Putting an item in the wrong bin means no points and letting the item fall to the floor increases the workplace's carbon workprint. When the carbon workprint gets too big, a life is lost.

The game becomes progressively faster and more chaotic, with the added confusion of unmarked rubbish which you must take to each bin until you find one it will go in.

The game benefits from a fun music score, and a variety of workplace scene settings giving each play a sense of uniqueness. The intro and outro for the game provides E.ON with the opportunity to communicate to it's audience, the climate change improvements it is making.

The game is being independently tracked by MemeCounter and ViralChart.

Play it at http://www.eonenergychampions.com/


Kay Hammond, MInstSMM
Managing Director
TAMBA Internet
 
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