[Viralbomb] adidas - Impossible Is Nothing

[Dan Calladine]

Impossible Is Nothing - adidas launches a new campaign focusing on
athlete stories. The twist; adidas are focusing on personal challenges
the athletes have overcome on the path to achieving their
'impossibles'. From Jonah Lomu to Lionel Messi, Gilbert Arenas to
Alyson Felix, each athlete tells their unique story through personal
artwork. Here are some exclusive trailers of the upcoming campaign.

Jonah Lomu
http://www.youtube.com/watch?v=D67LVlXIrr4

Lionel Messi
http://www.youtube.com/watch?v=mfq2VtD0-jY

Gilbert Arenas
http://www.youtube.com/watch?v=DSE_MNhwyvQ

Alyson Felix
http://www.youtube.com/watch?v=aUsIYyDkh5s

The full global campaign will go live on the 6th March, but these
stories provide a flavour.

Dan

Dan Calladine
Isobar
8th Floor, 125 Shaftesbury Avenue
London WC2H 8AD
dan.calladine at isobar.net /
dan.caladine at gmail.com