[Viralbomb] Match.com - Don't Wait for Cupid & Fate

[Kay Hammond]

Hello all

Our latest viral game is a teaser campaign for Match.com's new global advertising campaign which starts on Boxing Day. 

The 2008 'Don't wait for Cupid and Fate' campaign, incorporating major TV, radio and tube advertising combined with online activity, introduces the characters, Cupid and Fate, a lazy, comedic and hapless duo who shirk their matchmaking responsibilities in exchange for useless time-wasting pursuits.

Match.com commissioned TAMBA to produce a game which is a modern take on a 1980's popular arcade game. Gamers help Cupid collect traditional love icons such as hearts, chocolates and flowers which work against him and game consoles, pints of beer and hamburgers which help him progress. 

In addition to online seeding also provided by TAMBA, the game will be hosted on cupidandfate.com (www.cupidandfate.com) the hub of all match.com's rich media and online content proving singles with the opportunity to interact with Cupid and Fate, the desperate time wasting duo, through a series of humorous viral videos, games and downloadable instant messenger icons. 

In developing the game, TAMBA worked closely with creative agency New York's hanft raboy and partners who developed the 'Don't Wait For Cupid and Fate' above the line campaign. 

http://www.cupidandfate.co.uk/muckabout/

 
Kay Hammond, MInstSMM
Managing Director
TAMBA Internet

Tel: +44(0)870 246 1737   Fax: +44(0)870 246 1838
mailto:kay.hammond at tamba.co.uk
http://www.tamba.co.uk 

** Try TAMBA's festive game for Kwik-Fit
http://www.turkeytarget.co.uk/ **
 
** Award winning viral campaigns and websites **
 
FINALIST - 2007 UK Broker Awards - Marketing Campaign of the Year 
WINNER - 2007 Adobe Site of the Day - 19/06/07 - Ace Driver game
WINNER - 2007 NMA Effectiveness Award - Comic Relief game
WINNER - 2007 Adobe Site of the Day - 14/03/07 - Comic Relief game
WINNER - 2006 Y Design Awards - Best Viral Campaign - Growing for Life game
WINNER - 2006 Adobe Site of the Day - Christmas Day - Sleigh Away game
WINNER - 2006 Adobe Site of the Day - 13/10/06 - Growing for Life game
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